Posts Tagged ‘Miles Galliford’
What media owners can learn from the hospitality industry
Wednesday, July 21st, 2010I’ve long believed that a specialist media owners’ greatest asset is not their content but their audience’s attention. Once you have built a community of interest it is much easier to find new products and services to sell to them, and even find ways to get them to pay to contact each other. Miles Galliford of Subhub has long been a proponent of this view, and a discussion he started on the Specialist Media Network on Linked-in moved in some interesting directions - read on to discover what a media business can learn from the hospitality industry, and the importance of valuing and entertaining your audience… (more…)
Tags: audience, Colin Bradshaw, content, entertaining visitors, events, hosting an event, Miles Galliford, networking, Penmaen Media, Specialist Media Network
Posted in b2b, business strategy, consumer, content, events
Bright future for specialist media: build audiences; develop many revenue streams
Sunday, June 20th, 2010What is it that unites specialist media businesses, whether they serve consumer or professional audiences, in print, events or digital or some combination of the three? Listening to the speakers in the “future of specialist media” session at the Specialist Media Show conference, I’d say the common thread is building a specialist audience, with particular interests and information needs, then finding many ways to create revenue streams around that audience, from supplying content, facilitating connections online or at events, and creating opportunities for advertisers to reach that audience. Here are the highlights of the presentations from Phil Redwood of Fusion Communciations, Miles Galliford of Subhub and Riva Elliott of PMA media training: (more…)
Tags: content, digital editions, editorial team, Fusion Communications, Miles Galliford, paid-for content, Phil Redwood, PMA Media training, revenue sources, Riva Elliott, specialist media show, Subhub
Posted in b2b, business strategy, consumer, content, events
Growing an online content business through building trust
Sunday, March 21st, 2010Traditional and digital publishers alike are grappling with how to build a profitable business around online content. But the old model of ad-funding isn’t enough anymore. I believe that specialist publishers can learn from the experience of small niche digital publishing entreprenueurs who have built businesses around online content. Miles Galliford, one of the founders of SubHub, an online platform for niche publishers, is currently writing a book on this subject called the Funnel of Trust. It details a step by step approach to building multiple online revenue streams that seems to work for a wide range of content entrepreneurs. I have read a pre-publication draft, as Miles is speaking at the Specialist Media Show on 25 May 2010, which I am organising, and he has kindly given permission for me to summarise his first chapter here. You can get a free PDF of the first chapter if you register to attend the Specialist Media Show. If you book a ticket to the conference you will get a copy of the final book on the day, hot off the press! Here are the key steps to profitable online content publishing: (more…)
Tags: content, e-commerce, events, marketing, Miles Galliford, online subscriptions, paid-for content, Penmaen Media, Subhub
Posted in b2b, business strategy, consumer, content, events, news