Posts Tagged ‘mobile apps’
Mobile publishing in specialist markets: a practical guide
Sunday, June 19th, 2011Mobile devices are growing explosively, so even niche publishers have to look at the opportunity for mobile publishing. Where, though, do you start? I’ve developed a practical approach, based on case studies presented at the Mobile Media Strategies conference on June 14.
Why can’t publishers ignore mobile? Because the numbers are growing so fast. According to Screeen Digest, in the UK there are already 12m users of iOS, including ipod touch, iphone and ipad; within 3 years this will reach 18m. Across Europe the Apple App store dominates with 82.5% of total revenues of 1.6bn euros. Android is growing its share of smartphones, although the tablet market is still 97% Apple. And everyone is using mobile more and more for business email, social media, research, shopping - and pure entertainment.
So here’s a practical approach for niche publishers to develop a mobile publishing strategy: (more…)
Tags: app data collection, app pricing, app production, app subscriptions, Bonnier Magplus, Economist app, Good Food app, ipad editions, mobile apps, mobile editions, mobile publishing, mobile web-sites, Specialist Media Network, Telegraph app
Posted in b2b, business strategy, consumer, content
The digital divide: business vs consumer publishers
Sunday, May 15th, 2011Business and consumer publishers are both grappling with the challenge of digital media, but their emphasis is very different, according to a new survey of 200 publishers commissioned recently for the Specialist Media Show. I’ve summarised below the five main divisions the research highlights between B2B and B2C digital publishing strategies: (more…)
Tags: digital editions, digital publishing, mobile apps, paid online content, research, virtual events
Posted in b2b, business strategy, consumer, content, events, news
Paid content: new research on what publishers can charge
Monday, May 2nd, 2011With all the speculation about paid content, we’ve been missing some hard facts about exactly what publishers are managing to charge for and the type of business models they are testing out. Recent research commissioned for the Specialist Media Show polled the views of around 200 publishers, split between consumer and b2b, and with a bias towards independent businesses with under £10m turnover, typically operating in specialist markets. They show active experimentation with a range of paid content models and pricing approaches. (more…)
Tags: digital archives, digital editions, mobile apps, research, specialist media show, tablet editions
Posted in b2b, business strategy, consumer, content, marketing
The wild digital frontier of subs marketing: pioneers required
Tuesday, November 30th, 2010In the last couple of years subscriptions have been a safe haven for publishers from the volatility of the newsstand, and the unpredictability of advertising. The world of traditional print subs hasn’t changed that much; the tried and tested principles of pricing, payment method, acquisition and renewal techniques still apply; the universal truths of DD and number of renewal efforts still hold and change comes only slowly. However there is a new digital frontier emerging which doesn’t respect the old rules. Many subs marketers are less comfortable with the more experimental, wild west of digital editions, single issue pricing, bundling with online content subs and mobile apps. Here’s some insights from the recent Wessenden report on subs marketing (sponsored by CDS Global and in partnership with InPublishing) that may guide pioneering digital subs marketers: (more…)
Tags: digital editions, mobile apps, online subs, paid-for content, subs bundling, subscriber packages, subscriptions
Posted in b2b, consumer, content, marketing
How specialist media owners see their future: realistic optimism
Saturday, July 24th, 2010I’m cheered by the optimism shown by specialist media owners who responded to the survey we ran with Fusion Communications for the Specialist Media Show. They are well aware of the dramatic changes coming in their industry, but seem to be pragmatic and forward looking in their responses. 117 senior managers from b2b and consumer specialist media took part, across a range of businesses from one-title independents to mid-sized publishers with 6-10 titles. I’m referring to them as publishers, but most have print, digital and live events in their portfolio. What struck me is the gradual diversification of revenue sources: (more…)
Tags: content, digital editions, events, Fusion Communications, media brand, mobile apps, online subscriptions, paid-for content, publishers, Specialist Media Network, specialist media show
Posted in b2b, business strategy, consumer
How publishers can make digital media pay: digital editions, mobile, ipad, video
Wednesday, June 16th, 2010In the last year, the opportunities for specialist publishers to place their content in new formats has exploded. Instead of just web content, there are now multiple opportunities to package content in different ways, using video, links, and interaction to engage readers. Smartphones and e-readers are making these more portable, eroding a key differentiator between PC and print. But how on earth can content publishers make these new digital media pay, when the cost to create and distribute on new channels is still high? At the Specialist Media Show conference last month, delegates heard from four specialist media owners who believe they have found ways to profit from digital media: the Spectator, Circle, Advanstar and Factory - here are their top insights: (more…)
Tags: Advanstar, Circle Publishing, content, digital editions, Factory Media, mobile apps, Specialist Media Network, specialist media show, Spectator
Posted in b2b, business strategy, consumer, content
2010 priorities for media owners
Tuesday, January 5th, 2010Now that 2009 is a rapidly fading bad dream, it’s time for media owners to look ahead and set their priorities for 2010. Based on the businesses that I have seen succeed in the last year, and the trends in how people consume media, here’s my take on what needs to be on your to-do list for the next 12 months. (more…)
Tags: content, customers, events, media sales, mobile apps, online subscriptions, publishing
Posted in b2b, business strategy, consumer, content, events, marketing