Posts Tagged ‘offers’

What can you learn for your site from The Sun Bingo?

Saturday, January 31st, 2009

I attended an AOP forum this week where, amongst others, Jim Mullen, Head of Digital Commercial for News International, shared the story of Sun Bingo, a huge revenue earner for NI.  What can you learn from his experience if you want to develop new revenue sources on your site and you don’t quite have the Sun’s Budget? Here’s some useful tips… (more…)

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Posted in commerce, consumer

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Five ideas for collecting email addresses

Wednesday, January 14th, 2009

As a media owner, you already know the value of collecting email addresses - for your email newsletter, to cross-promote subscriptions, events, offers.  But these days people are more canny about providing a valid address.  Here are 5 ideas for offering value to visitors to your site that just might tempt them to provide their details… (more…)

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Posted in consumer, marketing

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