Posts Tagged ‘online news’

5 reasons the Times paywall won’t work

Thursday, April 8th, 2010

There’s been lots of debate and frantic calculations following the Times’ announcement of a £2 a week paywall.  Listening to the views of members of the Specialist Media Network I’m pretty convinced it isn’t going to attract a large audience, and isn’t going to revolutionise the newspaper business model.  So here’s my five reasons the Times online paywall won’t work: (more…)

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Posted in b2b, business strategy, consumer, content, marketing, news, opinions

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