Posts Tagged ‘online news’
5 reasons the Times paywall won’t work
Thursday, April 8th, 2010There’s been lots of debate and frantic calculations following the Times’ announcement of a £2 a week paywall. Listening to the views of members of the Specialist Media Network I’m pretty convinced it isn’t going to attract a large audience, and isn’t going to revolutionise the newspaper business model. So here’s my five reasons the Times online paywall won’t work: (more…)
Tags: econsultancy, Guardian, niche paid content, online news, paid content, Penmaen Media, Racing Post, Specialist Media Network, Times online
Posted in b2b, business strategy, consumer, content, marketing, news, opinions
