Most publishers are aware of the growth of social media and feel sure there is potential to harness it to drive traffic to their site.  The AOP recently surveyed its big publisher members, and social media was ranked as the 3rd biggest opportunity, after mobile and broadband.  News sites now find about 10% of their traffic comes from social media. Many online-only publishers, eg www.ehow.com, have used social media to grow traffic and reduce their reliance on google.  But how do you go about creating a content-driven social media strategy?  Here’s some steps to guide you through: (more…)