There’s been much debate in the last week on charging for content.  Newspapers like the Guardian that were previously adamant that all their content should be free, are now thinking about charging for specific information to targeted groups, eg media guardian.  The continued pressure on advertising revenue is forcing newspaper and magazine publishers to make dramatic cuts in editorial.  I’ve been thinking about how publishers can reinvent the way they think about creating content, and restructure their editorial investment accordingly.  See my earlier post on paid-for content for some extra tips. Here’s some radical ideas on inverting the traditional pyramid of editorial investment, with news as the broad base, and a small amount of added value content at the top: (more…)