Posts Tagged ‘paywalls’
Friday, December 23rd, 2011
These are the most read articles published in 2011 on this blog on digital publishing and digital media: The headlines are links to each article. Forget the weather and enjoy the read! (more…)
Tags: digital magazine, Kindle, niche publishers, paid content, paywalls, Specialist Media Show research, specialist publishing models
Posted in b2b, business strategy, consumer, content, marketing
4 Comments »
Sunday, December 18th, 2011
Independent publishers face the same challenges as larger media organisations: how to make money from their content on the web, smartphones and tablet, but on far smaller resources. Recently I attended the PPA’s Independent publisher conference, and heard about recent developments in using social media, charging for content and innovation in print. Here’s my take on the top themes: (more…)
Tags: indpendent publishers. PPA, paywalls, QR codes, social media, specialist media, tablet magazines, watermarking
Posted in b2b, business strategy, consumer, content, marketing, news
5 Comments »
Tuesday, January 25th, 2011
There’s been much coverage of the ideology of paywalls for online content, particularly for newspapers, but less has been written about the practicalities of making a paywall work and how a publisher can create a winning strategy. So congratulations to Pete Kirwan of the Media Briefing for the first thorough attempt at a paywall handbook. Here’s my abridged version of the practical issues for publishers. (more…)
Tags: first click free, freemium, Media Pioneers, metered access, micropayments, online subscriptions, paid content, paywalls, specialist media show
Posted in b2b, business strategy, consumer, content, implementation
3 Comments »
Monday, August 30th, 2010
Business to business publishers are wrestling with how to apply their controlled circulation print model online, and how to persuade their readers to pay for content and related services. Some are successfully generating new revenues with subscriptions, events, conferences and training, but most also offer free online content as well. A recent debate on the Specialist Media Network on Linked-in, with contributions from Sift, Econsultancy, Subhub and Advanstar, has convinced me that the solution is to have a blend of free, “controlled” - ie registered - and paid-for content. Below are five reasons why I believe free content works for b2b publishers: (more…)
Tags: archive content, b2b publishers, controlled circulation, free content, online subscriptions, paywalls, Specialist Media Network
Posted in b2b, business strategy, content, news
No Comments »
