Last week Media Week closed its print incarnation, although it lives on as part of brandrepublic. A few months ago Maxim suspended its print edition but continued online. Are we seeing the start of a massive rout of print media, as the inexorable screens march into our work and home lives?  Maybe not yet. Although the digital/ screen-based tide is rising - and I am as much a perpetrator of this as anyone - there do remain a few patches of high ground where print still has a unique advantage. Publishers and media owners will have to make some tough choices and cut out the print-based content that adds little value and sits best online: news, listings, jobs, gossip. This may mean reduced frequency, issue sizes and print-runs, but also higher prices and a more targeted ad proposition. Here are my thoughts on the likely remaining islands where print could add value to media brands which may provide some inspiration for media owners: (more…)