Posts Tagged ‘proposition’
Five warning signs for magazine publishers
Tuesday, April 7th, 2009Yesterday two more established print titles closed; Dennis’ Maxim is now online-only (see Brand Republic)and the ex-journalist’s bible UK Press Gazette has closed completely, as its publisher can’t find a way to make money on the web (see Paid content). Meanwhile newspapers over in the US are closing and one blogger is mapping their decline. This sort of news no doubt puts a shiver down the spine of many traditional publishers. Here I list five warning signs that your publication could be on the danger list, and suggest what you could do now to avert disaster. (more…)
Tags: advertising, archive, Arena, content, magazine closures, market position, Maxim, media brand, online strategy, paid-for content, Press Gazette, proposition, subscriptions, US newspaper closures
Posted in advertising, b2b, business strategy, consumer, content
The publishing skills every business needs to acquire to succeed on the web
Tuesday, March 31st, 2009Every business that wants to use the web to build a closer relationship with its customers has to create compelling online content. Thus they are a publisher - that is now a well accepted truth. However, what many businesses are unclear about is exactly what publishing skills they need to learn. Here I have attempted to distil 15 years of magazine publishing experience into five simple principles that any business, be it a retailer, a provider of professional services or a manufacturer, should consider before they start to create online content: (more…)
Tags: consumer, content, marketing, proposition, reader, top tips
Posted in SME digital marketing, consumer, content, marketing
How not to cannibalise your offline brand with your online activity
Sunday, January 25th, 2009When you have a carefully nurtured and lucrative offline brand that relies on its content for its revenue, there is a risk attached to putting that content online. How can you tread this balance, and stretch your brand without undermining it? Here are some simple guidelines to aid your thinking: (more…)
Tags: audience, brands, cannibalisation, multi-platform, online, proposition
Posted in business strategy, consumer, content, marketing
Tips for success on a web project
Thursday, January 8th, 2009It’s always tempting to build a bespoke site - and equally tempting to over-spec it and become frustrated when timescales and budgets over-run. Here are some tips for success based on my experiences in project managing nine web launches for a major publisher…. (more…)
Tags: audience, planning, project management, proposition, talent, top tips, web build
Posted in b2b, business strategy, consumer, implementation