All online publishers, whether they have a traditional print business or not,  are busy searching for the perfect online business model. The consensus appears to be that they need a mix of free content to attract users/readers/customers, and some premium paid-for content. But how can they categorise their content to work out what can be charged for? I’ve assembled five categories, based on a range of examples from traditional and online-only publishers. I’m indebted to Miles Galliford of subhub, whose post on this topic is worth reading, and also to Iain Nicol and Mark Bishop who contributed to the discussion on the Specialist Media Network.  So what content will people pay for? (more…)