Posts Tagged ‘publishing’
2010 priorities for media owners
Tuesday, January 5th, 2010Now that 2009 is a rapidly fading bad dream, it’s time for media owners to look ahead and set their priorities for 2010. Based on the businesses that I have seen succeed in the last year, and the trends in how people consume media, here’s my take on what needs to be on your to-do list for the next 12 months. (more…)
Tags: content, customers, events, media sales, mobile apps, online subscriptions, publishing
Posted in b2b, business strategy, consumer, content, events, marketing
What does print add to media brands?
Wednesday, December 2nd, 2009Last week Media Week closed its print incarnation, although it lives on as part of brandrepublic. A few months ago Maxim suspended its print edition but continued online. Are we seeing the start of a massive rout of print media, as the inexorable screens march into our work and home lives? Maybe not yet. Although the digital/ screen-based tide is rising - and I am as much a perpetrator of this as anyone - there do remain a few patches of high ground where print still has a unique advantage. Publishers and media owners will have to make some tough choices and cut out the print-based content that adds little value and sits best online: news, listings, jobs, gossip. This may mean reduced frequency, issue sizes and print-runs, but also higher prices and a more targeted ad proposition. Here are my thoughts on the likely remaining islands where print could add value to media brands which may provide some inspiration for media owners: (more…)
Tags: content, magazines, print, publishing
Posted in b2b, business strategy, consumer, content
How publishers can streamline operational costs
Friday, June 12th, 2009With advertising revenues still in decline, and increased investment required in digital, many publishers are having to review their editorial, advertising and marketing costs. The temptation is to simply cut back on pages and editorial content, but this runs the risk of reducing value to readers and advertisers. The situation is further complicated by the need for editorial, advertising and marketing teams to work across print and digital platforms. I believe publishers can learn from manufacturing and service industries, who have been practising lean operations techniques for several years, and using them to prioritise what really matters to customers, identify the wasteful activities and create new more effective processes. Here’s a simple introduction to lean operations thinking for publishers: (more…)
Tags: Add new tag, capacity, customer value, lean operations, map process, operational costs, Penmaen Media, people and culture, publishers, publishing, waste
Posted in implementation, people and culture
How to drive value from a digital archive
Thursday, March 19th, 2009Print publishers are often sitting on an unexploited asset - their archive. If they have been the authority in a particular field for decades, they will have built up a fabulous collection of images, reviews, comment and news that is of interest to enthusiasts and researchers. But it’s often languishing in boxes due to the imagined high cost of digitising it. There are now an increasing number of services for putting print or PDFs online in a low cost, and importantly searchable format. Here are five ideas for how you can monetise your archive to help you justify the investment. (more…)
Tags: archive, content, data, digital editions, paid-for content, publishing, subscriptions, top tips
Posted in business strategy, consumer, content
Five digital resolutions for publishers
Friday, January 16th, 2009Many publishers will be looking over the precipice of 2009 with a certain amount of dread, given the dire projections for advertising - both on and offline. Here are 5 digital resolutions that should give you a softer landing: (more…)
Tags: advertising, consumers, digital, publishing, subscriptions, top tips
Posted in advertising, consumer, content, marketing