Posts Tagged ‘Racing Post’

5 reasons the Times paywall won’t work

Thursday, April 8th, 2010

There’s been lots of debate and frantic calculations following the Times’ announcement of a £2 a week paywall.  Listening to the views of members of the Specialist Media Network I’m pretty convinced it isn’t going to attract a large audience, and isn’t going to revolutionise the newspaper business model.  So here’s my five reasons the Times online paywall won’t work: (more…)

Tags: , , , , , , , ,
Posted in b2b, business strategy, consumer, content, marketing, news, opinions

1 Comment »

Innovation from specialist media pioneers

Friday, January 29th, 2010

While mass media and newspapers struggle to find new business models, independent and specialist media are quietly innovating and finding new ways to beat the UK recession and expand internationally.

The Media Pioneers awards have just been launched by the organisers of the Specialist Media Show, to recognise and celebrate entrepreneurial thinking among independent and specialist media owners. Here are the stories of the first five award winners: I hope they inspire you. Get the updates on the latest award winners on the Specialist Media Network on Linked-in; they’ll also be published here and on the Specialist Media Show website. At the show the finalists will be judged. (more…)

Tags: , , , , , , , , ,
Posted in business strategy, consumer, news

1 Comment »

First signs of successful online content subscriptions

Tuesday, September 22nd, 2009

The paid content debate has been raging for months in something of a vacuum of facts, but today three news items made me think that the future is more likely to be about regular subscriptions for the hard-core rather than a series of micropayments for individual pieces of content.  See my earlier post on opportunities for niche online paid content for some tips for publishers considering this move. (more…)

Tags: , , , ,
Posted in consumer, content

1 Comment »

  • get the latest
    ideas & tips
    first with our

    newsletter

    E-mail:

    Subscribe
    Unsubscribe