Posts Tagged ‘relaunch’

How to get the best work from a web developer

Sunday, April 26th, 2009

Business people usually expect web developers to work miracles - to read their mind, know about all current web developments and to create the perfect site in days.  Life of course isn’t quite like that.  The key to creating or updating your web site without tears is to spend time on the upfront planning.  Here’s my own tips on making it a smooth process - I have applied these to large-scale corporate roll-outs and also new sites for SMEs: (more…)

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Posted in business strategy, implementation

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Tips on soft launching a new website

Monday, February 2nd, 2009

Whether your site is brand new or a relaunch, it is best to have a soft launch period before you start to set high expectations for it.  Here are some tips on making the soft launch as successful as possible, learnt the hard way from my exposure to launching and relaunching sites…. (more…)

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Posted in implementation, news

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Five questions to ask before you relaunch your magazine website

Saturday, January 10th, 2009

Not happy with your magazine website? Want a refresh for the new year? Before you rush to your developer and get distracted by the details of design take the time to ask yourself the following five questions - and answer them honestly. (more…)

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Posted in advertising, consumer, content, implementation, marketing, people and culture

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