Posts Tagged ‘retail’

Revolutionary ideas for digital publishing strategy

Sunday, November 27th, 2011

Traditional (ie print) consumer and b2b publishers have embraced online publishing, but are now having to get to grips with mobile devices and managing readers and subscribers over multiple digital channels.  This week I attended an event hosted by eZpublish and spoke at the PPA Content Managers Forum on mobile publishing.  The two discussions raised some radical ideas for publishers aiming to integrate their various media channels: (more…)

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Posted in b2b, business strategy, consumer, content, marketing

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Issues for publishers considering e-commerce

Saturday, January 17th, 2009

With advertising revenues stagnating, many publishers are turning to e-commerce.  Beware the risk of price competition, and take care to work out what non-price USP you can develop.  Here’s some issues to consider before you step onto the dark side… (more…)

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Posted in advertising, business strategy, commerce, consumer, implementation

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