Posts Tagged ‘retail’
Revolutionary ideas for digital publishing strategy
Sunday, November 27th, 2011Traditional (ie print) consumer and b2b publishers have embraced online publishing, but are now having to get to grips with mobile devices and managing readers and subscribers over multiple digital channels. This week I attended an event hosted by eZpublish and spoke at the PPA Content Managers Forum on mobile publishing. The two discussions raised some radical ideas for publishers aiming to integrate their various media channels: (more…)
Tags: Circdata, digital publishing, eZpublish, online subscriptions, personalised content, PPA, retail, Specialist Media Network
Posted in b2b, business strategy, consumer, content, marketing
