Posts Tagged ‘reviews’

How to use your media brand to promote your website

Sunday, January 18th, 2009

A media brand - magazine, newspaper, radio station, TV channel - is a hugely powerful marketing tool.  Media owners frequently underestimate the value of the trust that their readers place in their recommendations.  Before you spend a fortune promoting externally, make sure you have fully exploited your in-house promotion.  Here are 5 ideas to get you started: (more…)

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Posted in consumer, content, marketing

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Five ideas for collecting email addresses

Wednesday, January 14th, 2009

As a media owner, you already know the value of collecting email addresses - for your email newsletter, to cross-promote subscriptions, events, offers.  But these days people are more canny about providing a valid address.  Here are 5 ideas for offering value to visitors to your site that just might tempt them to provide their details… (more…)

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Posted in consumer, marketing

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Ideas for user content on your website

Friday, January 9th, 2009

People like to leave their creative mark on a site. They also like to share with like-minded people. Give them the tools to do this and they will become loyal to your site. You’ll attract other users and it will help SEO. Here are five ideas to develop user content. Pick one that resonates with your audience and subject matter and create a simple tool. (more…)

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Posted in consumer, content, marketing

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