Posts Tagged ‘SIPA’
SIPA 2011 insights: practical ideas for specialist publishers
Tuesday, July 19th, 2011The specialist publishing industry is in the midst of revolutionary change, with past publishing experience counting for far less in the digital future, according to speakers at SIPA’s annual UK congress on 13 July. But there were plenty of inspiring ideas and practical advice from leaders of specialist media businesses. SIPA is a US-based organisation, but with a growing membership in the UK and Europe. There was a strong b2b focus, but plenty is applicable to niche consumer markets. Here’s my take on the main themes, with some valuable advice for publishers migrating to digital: (more…)
Tags: content curation, David Gilbertson, paid online content, SIPA, site licenses, social media for publishers, Specialist Media Network, Susanna Kempe
Posted in news
8 social media strategies for publishers
Monday, April 19th, 2010Rather than think of social media as a competitor, publishers of print and online content should consider this as a useful set of online tools to promote their content, stay in touch with customers and raise their profile online. Here’s some practical ideas that pioneering publishers are already putting into practice, based on using social networks (Linked In, Twitter, Facebook), forums & Q&As and social content services (YouTube, slideshare, issuu…). The full version of this article is to be published in the May/June edition of InPublishing, but here’s a taster of how social media can actually help your publishing business. (more…)
Tags: building community, building relationships, commercial opportunities, content, customer service, driving traffic, econsultancy, In Publishing, marketing events, Penmaen Media, researching new markets, Rock Sound, SIPA, social media for publishers, sourcing content
Posted in advertising, b2b, consumer, content, events, marketing, news
Trends and tips in specialist information publishing from SIPA congress
Tuesday, July 14th, 2009Last week I attended the SIPA (specialist information publishers association) annual UK congress, and picked up lots of interesting insights from speakers and delegates, largely b2b publishers of newsletters, events and online content services, but with a smattering of consumer publishers as well. Many businesses had started out as traditional print newsletters but are now migrating to online information publishing. Here are some trends and tips to help consumer and b2b print publishers alike as they make their digital transition: (more…)
Tags: atomised content, consumer, digital natives, diversify from google, media brand, membership, newsletters, SIPA, social media, specialist information publishing, subscriptions, top tips
Posted in b2b, business strategy, consumer, content, opinions