Posts Tagged ‘SME marketing’
10 tips for SMEs on how online content can drive new business
Monday, September 6th, 2010What makes your small business different? How do you reach new customers? How do you stay in touch with your current customers?
Using content cleverly on your website and in social media can help you reach more people more quickly and convince them to contact you, rather than your competitors.
Online content - copy, pictures, video, audio - is the key to better results on search engines, external links and convinces site visitors to get in touch. It’s also crucial to making the most of social media - an empty facebook page, blog or twitter feed is a poor advertisement for your business.
Small business owners can gain a huge advantage by thinking like a publisher and planning their online content strategy carefully. Here are ten tips for using online content to attract enquiries and build new business: (more…)
Tags: content, marketing, SME marketing, SME workshops
Posted in SME digital marketing, content, marketing
Five ideas for building quality external links
Sunday, August 15th, 2010Small businesses quickly discover that the key to success in natural search is gaining quality external links. Paid-for directories can’t compete with highly relevant, authoritative sites linking back to your business website. The bad news is that this takes time to establish. The slightly better news is that with a little creativity, and using your existing real-world business relationships, you can make good progress in a few months. The first step is to make a list of your 10 or 20 target sites for links and work out what you can trade with them, and how you can translate real world business relationships into quality inbound links. I’ve listed five approaches that have worked for SMEs I have encountered while running SEO workshops, and for my own business sites. (more…)
Tags: external links, search engine optimisation, SME marketing, SME websites, SMEs
Posted in SME digital marketing
10 tips for online networking for SMEs
Sunday, June 27th, 2010Small businesses tend to win business through referrals, and are recommended by people who already know the principals. How can SMEs accelerate this natural process to win more business more quickly? Here are my top 10 tips for using online networking tools to speed up the traditional methods of making personal contacts and building a reputation. They are based on my own experience and other SME’s whom I admire or have worked with. There’s a presentation that goes into more detail on the Penmaen Media slideshare page. (more…)
Tags: network marketing, online networking, referrals, reputation building, SME marketing
Posted in SME digital marketing, marketing