Rather than think of social media as a competitor, publishers of print and online content should consider this as a useful set of online tools to promote their content, stay in touch with customers and raise their profile online.  Here’s some practical ideas that pioneering publishers are already putting into practice, based on using social networks (Linked In, Twitter, Facebook), forums & Q&As and social content services (YouTube, slideshare, issuu…).  The full version of this article is to be published in the May/June edition of InPublishing, but here’s a taster of how social media can actually help your publishing business. (more…)