Posts Tagged ‘Specialist Media Network’
Revolutionary ideas for digital publishing strategy
Sunday, November 27th, 2011Traditional (ie print) consumer and b2b publishers have embraced online publishing, but are now having to get to grips with mobile devices and managing readers and subscribers over multiple digital channels. This week I attended an event hosted by eZpublish and spoke at the PPA Content Managers Forum on mobile publishing. The two discussions raised some radical ideas for publishers aiming to integrate their various media channels: (more…)
Tags: Circdata, digital publishing, eZpublish, online subscriptions, personalised content, PPA, retail, Specialist Media Network
Posted in b2b, business strategy, consumer, content, marketing
How a niche publisher migrated a print title to ipad
Sunday, October 2nd, 2011Niche magazine publishers are experimenting with tablet and iPad editions all over the place, but most are consumer specialist and are considering their tablet magazine as an additional revenue stream to their print subscriptions. I was quite impressed, therefore, to find an independent b2b publisher that not only had launched a free b2b app that was wholly ad-funded, but was seriously considering moving completely to that channel and dropping print. Oh, and he developed the app in-house. You can read more about Sam Spurdens and LOOP digital media in this article about the 2012 Media Pioneers. But in this article I wanted to analyse why this move works for him - and could be worth consideration by other niche publishers. (more…)
Tags: digital publishing, iPad edition, LOOP digital media, Media Pioneers, P1 magazine, Specialist Media Network
Posted in b2b, business strategy, content
Mobile publishing in specialist markets: a practical guide
Sunday, June 19th, 2011Mobile devices are growing explosively, so even niche publishers have to look at the opportunity for mobile publishing. Where, though, do you start? I’ve developed a practical approach, based on case studies presented at the Mobile Media Strategies conference on June 14.
Why can’t publishers ignore mobile? Because the numbers are growing so fast. According to Screeen Digest, in the UK there are already 12m users of iOS, including ipod touch, iphone and ipad; within 3 years this will reach 18m. Across Europe the Apple App store dominates with 82.5% of total revenues of 1.6bn euros. Android is growing its share of smartphones, although the tablet market is still 97% Apple. And everyone is using mobile more and more for business email, social media, research, shopping - and pure entertainment.
So here’s a practical approach for niche publishers to develop a mobile publishing strategy: (more…)
Tags: app data collection, app pricing, app production, app subscriptions, Bonnier Magplus, Economist app, Good Food app, ipad editions, mobile apps, mobile editions, mobile publishing, mobile web-sites, Specialist Media Network, Telegraph app
Posted in b2b, business strategy, consumer, content
How a small publisher launched a global virtual event
Sunday, March 27th, 2011Live trade events are great - and essential for cementing new business relationships, but for small media owners, they can be high risk, and in today’s busy world, getting people physically in one space on one day can be challenging. I’ve written previously on how virtual events can complement live exhibitions and conferences, and the extent to which they can provide inspiration, discovery of new suppliers, networking and peer learning, in “Can a virtual trade show replace a live event?“ This article prompted a very lively debate on the Specialist Media Network on Linked-in, with contributions from Ben Greenish, James Ormiston, Graham Ruddick and Ben Heald. The conclusion seemed to be that a multi-channel approach was the answer, with virtual events sitting somewhere between a good b2b website and face to face meetings. So I was very interested to chat to Neil Fagg at Confex about his recent innovative launch, Virtual Event World, and what he has learnt in its first few weeks: invaluable to any other media owners planning to test the virtual event waters: (more…)
Tags: Ivent, Neil Fagg, Specialist Media Network, specialist media show, StandOut, virtual event world, virtual events, virtual seminars
Posted in b2b, business strategy, events
Media Pioneer: how Factory Media grew app revenues 26%
Sunday, February 13th, 2011Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too. But how to work out what to charge for and how to grow revenues? Action Sports publisher Factory Media seems to have hit on a winning formula. They are the latest Media Pioneer, for their impressive 26% growth in app revenues. Here’s my take on the key reasons for their success: (more…)
Tags: app editions, app subscriptions, Factory Media, magazine apps, Media Pioneers, Specialist Media Network
Posted in advertising, business strategy, consumer, content, marketing