Posts Tagged ‘specialist media show’
Paid content: new research on what publishers can charge
Monday, May 2nd, 2011With all the speculation about paid content, we’ve been missing some hard facts about exactly what publishers are managing to charge for and the type of business models they are testing out. Recent research commissioned for the Specialist Media Show polled the views of around 200 publishers, split between consumer and b2b, and with a bias towards independent businesses with under £10m turnover, typically operating in specialist markets. They show active experimentation with a range of paid content models and pricing approaches. (more…)
Tags: digital archives, digital editions, mobile apps, research, specialist media show, tablet editions
Posted in b2b, business strategy, consumer, content, marketing
Why live and online events are a priority for specialist publishers
Monday, April 11th, 2011Specialist publishers are increasingly realising that their business is more about gathering together a like-minded community than about creating niche content. So it comes as little surprise to see the emphasis placed on live and online events and networking in the research recently commissioned by the Specialist Media Show among 200 publishers, with a bias towards smaller, independent specialist markets. Below are my top five insights. (more…)
Tags: e-learning, live events, networking, new research, online networking, specialist media show, virtual events, webinars
Posted in b2b, business strategy, consumer, events, news
How a small publisher launched a global virtual event
Sunday, March 27th, 2011Live trade events are great - and essential for cementing new business relationships, but for small media owners, they can be high risk, and in today’s busy world, getting people physically in one space on one day can be challenging. I’ve written previously on how virtual events can complement live exhibitions and conferences, and the extent to which they can provide inspiration, discovery of new suppliers, networking and peer learning, in “Can a virtual trade show replace a live event?“ This article prompted a very lively debate on the Specialist Media Network on Linked-in, with contributions from Ben Greenish, James Ormiston, Graham Ruddick and Ben Heald. The conclusion seemed to be that a multi-channel approach was the answer, with virtual events sitting somewhere between a good b2b website and face to face meetings. So I was very interested to chat to Neil Fagg at Confex about his recent innovative launch, Virtual Event World, and what he has learnt in its first few weeks: invaluable to any other media owners planning to test the virtual event waters: (more…)
Tags: Ivent, Neil Fagg, Specialist Media Network, specialist media show, StandOut, virtual event world, virtual events, virtual seminars
Posted in b2b, business strategy, events
Top tips for teamwork under pressure
Sunday, March 20th, 2011This weekend I crewed in a yacht race in the Solent, invited by some of the people featuring in the pics on this website, and it taught me some valuable lessons about teamwork under pressure that can be applied to many business situations. I knew half the crew quite well, having sailed on a range of boats with them, but the others were complete strangers before meeting up on the Friday night. By the end of the weekend we had achieved a creditable third place in the regatta on a 40-foot yacht none of us had sailed before. Yacht racing involves mastering complex maneouvres with heavy loads, highly variable winds and tides, plus the actions of competing boats, all under time pressure, and with the added stress of a hefty damage deposit in event of a collision. We made many mistakes, but there were a few factors that helped us, and these are the ones that I believe can be applied to any team working under pressure: (more…)
Tags: clear roles, decision making, dry runs, managing setbacks, observation, specialist media show, teamwork, yacht racing
Posted in events, implementation, people and culture
Five tips for editing a digital magazine
Monday, February 7th, 2011A digital magazine is a very different beast to its print equivalent, demanding a new editorial approach. I’ve just learnt this the hard way, having just created a digital magazine for the Specialist Media Show, using Pagesuite’s technology. There’s a sampler at the bottom of this post: click here to register for your free copy. It’s packed with practical tips and inspiration for niche publishers. But here are my thoughts on the process of creating a digital edition that isn’t a print replica: (more…)
Tags: digital edition, digital magazine, specialist media show
Posted in b2b, consumer, content, news
Media Pioneers: luxury publisher reinvents business model
Monday, December 6th, 2010For many niche publishers, organising distribution of printed magazines to reach a specialist audience is one of the biggest headaches, expecially if they have international ambitions. The latest Media Pioneer, Five Star Magazine, has developed a clever way to reach their well-heeled, well-travelled target audience, by establishing partnerships with luxury travel providers who place complimentary copies of their classy travel magazine in first class lounges, hotels, spas and luxury yachts and marinas worldwide. The editor of the magazine, Renata Parolari Fernandes, has taken a similarly revolutionary approach to the rest of her publishing business model. Here I have sketched out the main elements - which I believe could be applied to other specialist media businesses: (more…)
Tags: advertorials, digital edition, five star magazine, international distribution, Media Pioneers, specialist media show
Posted in business strategy, consumer, content, marketing
Building a global specialist community - Media Pioneer awards
Thursday, November 18th, 2010In a niche discipline, people are interested in the opinions of their international counterparts. Smart publishers recognise this and create opportunities for peers to share and collaborate and for key suppliers to reach an international audience. The latest Media Pioneer, Advanstars’ publications in the global chromatography market, has built a mix of integrated media and services to engage their audience of 140,000 chromatographers worldwide. I believe there are interesting lessons for other publishers targeting niche specialist audiences. Here’s how they put it all together: (more…)
Tags: Advanstar, digital magazine, elearning services, international publishing, Media Pioneers, specialist communities, specialist media show
Posted in b2b, business strategy, events