Posts Tagged ‘specialist media show’
Successful commercial partnerships for media owners
Saturday, May 15th, 2010Media owners are finding their advertising clients these days are far more demanding, expecting to be able to measure the real business value of their campaigns, rather than relying on the simple reach of any advertising activity. Mere banners, links and MPUs are just not enough when the online ad market is awash with low-cost inventory. So how can specialist media owners develop long-term, successful commercial partnerships in this tough environment? I met yesterday with Duncan Tickell, MD of Magicalia, and Paul Hood, Head of Digital at Mirror Group, who are both taking part in a session at the Specialist Media Show Conference on 25 May on this topic, and picked up some insights, based on their campaigns for bike manufacturers, parenting clients and music publishers, that I believe can be used by large and small media businesses alike. (more…)
Tags: advertising, bespoke campaigns, commercial partnerships, Duncan Tickell, Magicalia, Mirror Group, Paul Hood, Penmaen Media, specialist media show
Posted in advertising, b2b, business strategy, consumer
Bring your brand to life - events insights for media businesses
Wednesday, May 12th, 2010Traditional media businesses are increasingly taking their brands into live events - whether big consumer shows at the NEC or niche conferences. But this requires a whole new set of skills to acquire. I recently brought together a group of events organisers and publishers who are making print, events and digital work together - they are the speakers for the events session at the Specialist Media Show on 25 May at Exec Peterborough. Here are some of the insights from Trevor Foley of tfconnect, Claire Jenkinson of RBI conferences, Peter Harris of Centaur, Mark Elliott of Time Out and Andrew Mercer of Exec Peterborough. (more…)
Tags: Centaur, conferences, databases, digital integration, event launches, events, Exec Peterborough, RBI, specialist media show, tfconnect, Time Out
Posted in b2b, consumer, content, events
How publishers can profit from digital media
Monday, May 3rd, 2010Digital editions, e-readers, ipads, mobile, video…for print-based publishers are they all a way to get sucked into creating expensive content for a small audience that is reluctant to pay? Or have some pioneering publishers found a clever route through the hype to drive real value? I chaired a meeting earlier this week with a cross-section of specialist media owners and digital media gurus that made me think there were some potentially profitable options available. I was planning the “profiting from digital media” session at the Specialist Media Show conference. Our host was Ben Greenish, MD of the Spectator, and we were joined by Graeme Gourlay, MD of Circle Publishing, Peter Houston of Advanstar, Mark Stubbs of Pixel Mags, Graham Duffill of the Digital Publishing Company, and Fiona Ryder of Stream Exchange. You can hear them all speak at greater length at the Specialist Media Show on 25 May 2010, and even question them youself, but here’s a taste of how they feel small specialist media owners can use digital media to advantage: (more…)
Tags: content, digital editions, ipad magazines, online subscriptions, online video, paid-for content, publishers, specialist media show
Posted in b2b, business strategy, consumer, content, marketing
Creating an event cycle that drives content and community
Monday, March 15th, 2010Many media owners are branching out into live events - either putting forward their experts as speakers or organising their own paid events, conferences, seminars and networking sessions. Events complement online content well, especially on controversial topics where the gurus disagree, and the audience has specific questions. Participants also love to meet each other in person even if they have already made contact online. But the greatest value in events is created by planning the entire event cycle to maximise the event’s ability to create lasting content and stimulate discussion in the community well beyond the time and place of the physical event. Here are my tips on creating an event cycle: (more…)
Tags: Business Zone, community, content, event marketing, events, networking, Penmaen Media, Specialist Media Network, specialist media show
Posted in b2b, consumer, events, news
What online content will people pay for?
Thursday, February 4th, 2010All online publishers, whether they have a traditional print business or not, are busy searching for the perfect online business model. The consensus appears to be that they need a mix of free content to attract users/readers/customers, and some premium paid-for content. But how can they categorise their content to work out what can be charged for? I’ve assembled five categories, based on a range of examples from traditional and online-only publishers. I’m indebted to Miles Galliford of subhub, whose post on this topic is worth reading, and also to Iain Nicol and Mark Bishop who contributed to the discussion on the Specialist Media Network. So what content will people pay for? (more…)
Tags: content, databases, magazine iphone apps, online subscriptions, paid-for content, Penmaen Media, Publishing Expo, specialist media show, Subhub
Posted in b2b, consumer, content, marketing
Innovation from specialist media pioneers
Friday, January 29th, 2010While mass media and newspapers struggle to find new business models, independent and specialist media are quietly innovating and finding new ways to beat the UK recession and expand internationally.
The Media Pioneers awards have just been launched by the organisers of the Specialist Media Show, to recognise and celebrate entrepreneurial thinking among independent and specialist media owners. Here are the stories of the first five award winners: I hope they inspire you. Get the updates on the latest award winners on the Specialist Media Network on Linked-in; they’ll also be published here and on the Specialist Media Show website. At the show the finalists will be judged. (more…)
Tags: Athletics Weekly, cricket world, Media Pioneers, myhobbystore, online subscriptions, publishers, Racing Post, specialist media, specialist media show, the french post
Posted in business strategy, consumer, news