Posts Tagged ‘specialist publishers’
Wednesday, October 12th, 2011
Magazine publishers are keen to experiment with tablet editions, but are confused by the wide range of systems and contracts offered by the main suppliers. It’s an important decision, especially if you opt for a revenue share model and are tied in for several years. As well as the obvious questions on upfront costs and revenue splits, here’s a checklist of questions to ask your supplier, covering publishing options, pricing and promotion, data, commercial options and finances. (more…)
Tags: digital publishing, magazine apps, specialist publishers, tablet magazines
Posted in b2b, consumer, content, marketing
4 Comments »
Sunday, September 25th, 2011
Independent publishers in specialist markets could be forgiven for thinking that there is no way they can access tablet publishing, but there are increasing numbers of suppliers offering low-cost routes for niche publishers to test this channel. Larger companies may sneer at replica apps, but if you suspect there is an international audience for your content, they are a simple way to test the market. Here’s ten good reasons you should consider testing iPad publishing: (more…)
Tags: Apple newsstand, digital publishing, ipad, ipad subscriptions, magazine apps, specialist publishers
Posted in b2b, business strategy, consumer, content, marketing
2 Comments »
Monday, September 19th, 2011
Niche publishers are understandably focussed on iPad and tablet opportunities, but it’s worth taking time to explore the Amazon Kindle platform as it provides some interesting and potentially lucrative digital publishing options, all at a much lower development and production cost than apps. Here’s five reasons you should experiment with Kindle. (more…)
Tags: Amazon, digital subscriptions, Kindle, Kindle for periodicals, Kindle singles, Singletrack, specialist publishers, Spectator
Posted in business strategy, content, marketing
5 Comments »
Saturday, April 2nd, 2011
Early results from a survey of specialist media businesses show that independent publishers are actively experimenting with digital, but believe printed magazines will be around for the next decade. The InPublishing/Specialist Media Show research polled the views of around 200 specialist publishers on paid online content, live events, apps, digital editions and social media. It measured what they were doing right now, and what their plans were for the next 2 years to extend their media brands across print, events and digital. The respondents were primarily MDs and publishers in consumer and b2b specialist markets, typically under £10m turnover. However, what they lacked in resources they are making up in ambition and innovation. Confidence is good, with an attitude of experimentation that more mainstream media businesses would do well to watch. Here’s the highlights of their digital expansion: (more…)
Tags: digital editions, online paid content, research, specialist media show, specialist publishers, virtual events
Posted in b2b, business strategy, consumer, content, marketing, news
1 Comment »
Thursday, June 25th, 2009
I’m contributing to the Media Futures conference next Friday as part of a discussion on future business models for media and content. This post sets out some of the ideas I will be exploring in more detail at the conference.
The “old media” business model
This was based on clear distinctions between platforms - print, TV, radio - each of which required scale to manage the means of production and distribution. Licensing in broadcast further raised entry barriers. Media businesses controlled access to consumers and charged advertisers a premium. Consumers relied on media brands to edit choice, and paid a premium for the privilege. Media businesses were mini-monopolies, could dictate cover price and ad rates, and reinvested their profits into quality editorial. The benefits of scale (print, production, newstrade negotiations…) encouraged acquisition of independents into large media groups - Emap famously did this in magazines and also radio; Newsquest and Johnston Press in regional papers. (more…)
Tags: archive content, consolidation, media business model, media futures conference, niche information businesses, old media, online subscriptions, paid content, Penmaen Media, specialist publishers, syndication
Posted in b2b, business strategy, consumer, content, opinions
No Comments »
