I’ve just completed a series of presentations to about 250 SMEs across the East Midlands on how to select, and build a good working relationship with, digital agencies, whether they build and design websites, enhance SEO and PPC, run an email marketing campaign, or advise on ecommerce or social media.  Digital is a particularly tricky discipline as most business owners have limited knowledge and can feel at a disadvantage. I’ve had plenty of feedback from my audiences both on common pitfalls and secrets of success.  Whilst this is primarily based on the experiences of smaller businesses, I believe many of these five key principles apply equally to larger client-agency relationships. (more…)