Posts Tagged ‘Spectator’

5 reasons specialist publishers should experiment with Kindle

Monday, September 19th, 2011

Niche publishers are understandably focussed on iPad and tablet opportunities, but it’s worth taking time to explore the Amazon Kindle platform as it provides some interesting and potentially lucrative digital publishing options, all at a much lower development and production cost than apps.  Here’s five reasons you should experiment with Kindle. (more…)

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Posted in business strategy, content, marketing

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How publishers can make digital media pay: digital editions, mobile, ipad, video

Wednesday, June 16th, 2010

In the last year, the opportunities for specialist publishers to place their content in new formats has exploded.  Instead of just web content, there are now multiple opportunities to package content in different ways, using video, links, and interaction to engage readers.  Smartphones and e-readers are making these more portable, eroding a key differentiator between PC and print.  But how on earth can content publishers make these new digital media pay, when the cost to create and distribute on new channels is still high?  At the Specialist Media Show conference last month, delegates heard from four specialist media owners who believe they have found ways to profit from digital media: the Spectator, Circle, Advanstar and Factory - here are their top insights: (more…)

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Posted in b2b, business strategy, consumer, content

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First signs of successful online content subscriptions

Tuesday, September 22nd, 2009

The paid content debate has been raging for months in something of a vacuum of facts, but today three news items made me think that the future is more likely to be about regular subscriptions for the hard-core rather than a series of micropayments for individual pieces of content.  See my earlier post on opportunities for niche online paid content for some tips for publishers considering this move. (more…)

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Posted in consumer, content

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