Many media owners are extending their brands into events, shows and conferences.  They have a head start in terms of knowledge of their audience, and the topics and suppliers that will grab their interest.  One new discipline, however, is building bespoke packages for sponsors.  I’ve done this in the past for consumer events at Emap, and am now encountering it again for a new b2b event I am launching next Spring (more details soon!).  For other media owners in a similar position, I thought it might be helpful to summarise the following tips in creating great event sponsorship packages: (more…)