Many publishers are seeing retail sales declining, and are increasing their focus on subscriptions.  The recent survey by wide area/inpublishing states that 47% of respondents are seeing decline in retail and 40% are seeing growth in subs.  So subscriptions are the focus of increasing attention by publishers. But what are the best strategies to grow subscriptions in the current climate, when consumers are perhaps reluctant to commit spend?  I’ve compiled some tips from recent conversations with a range of publishers that may provide some ideas: (more…)