Traditional media businesses are increasingly taking their brands into live events - whether big consumer shows at the NEC or niche conferences.  But this requires a whole new set of skills to acquire.  I recently brought together a group of events organisers and publishers who are making print, events and digital work together - they are the speakers for the events session at the Specialist Media Show on 25 May at Exec Peterborough.  Here are some of the insights from Trevor Foley of tfconnect, Claire Jenkinson of RBI conferences, Peter Harris of Centaur, Mark Elliott of Time Out and Andrew Mercer of Exec Peterborough.  (more…)