At the AOP summit earlier this week, online publishers were debating paid content strategies, with a particular focus on news organisations.  There are a growing number of examples of publishers building successful subscription bases: the FT, Wall St Journal, Which, Racing post (see my earlier blog on niche paid content) and many b2b publishers.  All now accept that general, nice to have news is not chargeable, but what is?  Here’s my road map for online publishers: (more…)