Posts Tagged ‘top tips’
Five digital resolutions for publishers
Friday, January 16th, 2009Many publishers will be looking over the precipice of 2009 with a certain amount of dread, given the dire projections for advertising - both on and offline. Here are 5 digital resolutions that should give you a softer landing: (more…)
Tags: advertising, consumers, digital, publishing, subscriptions, top tips
Posted in advertising, consumer, content, marketing
Five ideas for collecting email addresses
Wednesday, January 14th, 2009As a media owner, you already know the value of collecting email addresses - for your email newsletter, to cross-promote subscriptions, events, offers. But these days people are more canny about providing a valid address. Here are 5 ideas for offering value to visitors to your site that just might tempt them to provide their details… (more…)
Tags: alerts, competitions, consumer, data, emails, factsheets, offers, reviews, top tips
Posted in consumer, marketing
Five ideas for reverse publishing
Tuesday, January 13th, 2009Publishers are rightly focussed on how to publish their print content on their site. But how much effort do they put into using their site to create interesting print content? Here are five ideas on how to use your site to generate compelling editorial. (more…)
Tags: answers, classifieds, competitions, content, reverse publishing, surveys, top tips, user content
Posted in consumer, content
Five questions to ask before you relaunch your magazine website
Saturday, January 10th, 2009Not happy with your magazine website? Want a refresh for the new year? Before you rush to your developer and get distracted by the details of design take the time to ask yourself the following five questions - and answer them honestly. (more…)
Tags: brand, consumer, e-commerce, relaunch, targeting, top tips, UGC
Posted in advertising, consumer, content, implementation, marketing, people and culture
How to get your print editorial team supporting your web site
Friday, January 9th, 2009Your editorial team is already under pressure getting the magazine out each month and watching their print competitors. How can you convince them to change their working practices and also help build content and a community online? Here are five tips for success. (more…)
Tags: advocates, consumer, content, editorial team, people and culture, top tips, training, workflow
Posted in consumer, content, people and culture
Tips for success on a web project
Thursday, January 8th, 2009It’s always tempting to build a bespoke site - and equally tempting to over-spec it and become frustrated when timescales and budgets over-run. Here are some tips for success based on my experiences in project managing nine web launches for a major publisher…. (more…)
Tags: audience, planning, project management, proposition, talent, top tips, web build
Posted in b2b, business strategy, consumer, implementation