Posts Tagged ‘US newspaper closures’

Five warning signs for magazine publishers

Tuesday, April 7th, 2009

Yesterday two more established print titles closed; Dennis’  Maxim is now online-only (see Brand Republic)and the ex-journalist’s bible UK Press Gazette has closed completely, as its publisher can’t find a way to make money on the web (see Paid content).  Meanwhile newspapers over in the US are closing and one blogger is mapping their decline. This sort of news no doubt puts a shiver down the spine of many traditional publishers.  Here I list five warning signs that your publication could be on the danger list, and suggest what you could do now to avert disaster. (more…)

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Posted in advertising, b2b, business strategy, consumer, content

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