It’s easy to become fixated on online content as being purely text-based, with the focus on keywords and links.  We all know that pictures are worth a thousand words, and can quickly communicate your brand values.  We also know that many people scan images on a page before they settle down to read the text.  In my past life as a magazine publisher I was well aware of the importance of picture captions, and many magazines such as Q and Empire built a large part of their brand value around witty captions.  Just take a look at Shortlist, run by Emap alumnus Mike Soutar, for an object lesson in caption writing.  The modern version of the picture caption is the tag, which can send your fabulous images to new places and people across the web.  So how can you capture the value of images on your website?   Here are some ideas to inspire you to build an image gallery and use it to drive your online revenues: (more…)