Posts Tagged ‘workflow’
How to develop valuable b2b online content
Sunday, February 27th, 2011Most business to business publishers are wrestling with how to generate revenues from their online content. The realisation that news, even in a niche market, is unlikely to command a subscription from a reader has led many to develop analysis and data services which have greater value. Case studies from Emap, Incisive and Strategy Eye at the Paywalls conference organised by The Media Briefing on 24 February provided a useful structure for planning online b2b content. The hierarchy goes from free commodity content to that which is valued in the thousands… (more…)
Tags: curated content, Emap, Incisive, pay walls, VRL, workflow
Posted in b2b, business strategy, content
How to save on your manufacturing, paper and print costs
Thursday, March 12th, 2009Publishers who are prepared to think laterally about how their product is created and consumed by its readers have the opportunity to make savings on their manufacturing costs. After a short meeting with David Foakes, print and production consultant, I had plenty of ideas on how publishers can take advantage of the opportunities available in the market, and transform their cost base. (more…)
Tags: format, paper, print, production, workflow
Posted in b2b, consumer, implementation
How to get your print editorial team supporting your web site
Friday, January 9th, 2009Your editorial team is already under pressure getting the magazine out each month and watching their print competitors. How can you convince them to change their working practices and also help build content and a community online? Here are five tips for success. (more…)
Tags: advocates, consumer, content, editorial team, people and culture, top tips, training, workflow
Posted in consumer, content, people and culture